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Citizen-Facing Tech: Using Web Portals, CRM & Social Media
Total items: 1
Date: 05/09/2013 thru 05/09/2013
Late Registration Deadline: 05/09/2013
Local governments continue to adopt social media tools such as Facebook and Twitter to disseminate information and to encourage citizen participation in program offerings. Finance officers need to understand what these tools are and how they are used in order to communicate with their customers both within and external to the organization. This course will provide an overview of these social media tools and citizen relationship technologies, providing participants with the knowledge base necessary to take advantage of these tools in communicating with non-finance staff, citizens, elected officials, and other stakeholders.